Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

Alaska Airlines rolled out a sweeping overhaul of its frequent flyer program Wednesday by introducing Atmos Rewards, which the airline says will set a new global standard for airline loyalty. The ...

ATMOS is the new mileage reward program or a combined Alaska Airlines, Hawaiian Airlines merger for this Seattle, Washington-based carrier, and member of the oneworld. No mileage program would be ...