Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, announced the news at the tech ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

Mars Australia and Amazon Ads have unveiled the results of last year's innovative DINE ‘Cat Decoder’ campaign via ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...