"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark ...

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo, including content like limes FaceTiming lemons and blushing Apple ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

The brain is a muscle, leaving it to rot is a choice. We can take proactive steps to counteract the risk of cognitive depletion, and the emotional drain that comes with it. Brain rot symbolizes the ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. Subscribe to read this story ...