Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

It’s no secret: the digital marketing world is fast approaching judgment day. Soon, third-party cookies will no longer be allowed to track individuals across the ...

Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue ...

Innovid's identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy NEW YORK, July 26, 2023 /PRNewswire/ -- ...

The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them? In association withAdobe Third-party cookies are like ...

Cookies have been around for decades. In the mid-1990s, advertising cookies were created to collect data on users so that advertisers could place targeted ads on screens. These cookies did not focus ...

If you’re among the 75% of marketers still relying on third-party cookies, it’s time to take action. While Google’s delays might have lulled many into a false sense of security, the most successful ...

As if online vendors did not have enough changes to handle in this post-Covid marketing environment, the impending loss of third-party digital cookies will soon force the e-commerce advertising ...

There have been regulations put into place for some important companies to get rid of cookies. The Trade Desk and PubMatic have been preparing for this. While cookies were very important in the past, ...