The recent court ruling forcing Google to relinquish its lucrative deal as Apple's default search engine has ignited speculation about the tech giant's next move. This question alerted people to think ...

As we await a judge's ruling on the penalties that will be applied to Google following the landmark court ruling that the company had maintained an illegal monopoly in online search, we're learning ...

Apple exec Eddy Cue explained why the company has not built its own search engine. Google has a deal with Apple to be its default search engine, and Apple wants to keep it that way. The exec explained ...

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

Decentralized search engines are coming up as an alternative approach. Instead of depending on a single organization to index ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...