A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently ...

A strong vision and a more disciplined approach can actually equal more creative results. How does a modern dance choreographer get the most creativity out of their troupe? In such an artistic setting ...

This valuable tool can help individuals unlock their inner creativity and promote growth Art therapy is a form of psychotherapy that utilises the creative process to enhance the emotional, ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

In step two, incubation, necessary connections are made in order to “lay” the idea – like when an egg is getting “incubated” and getting the heat it needs to turn into a full-blown chick. In this ...

For Christoph Niemann, the act of creating work is thoroughly unpleasant. But writing a book about it has proven to be a delight. “For anything decent I’ve ever done,” he writes in his new book, ...

One of the literary creative functions of the sep-con articulation process (actively conceiving separation and connection concomitantly) is the construction of poetic structure or form, producing ...