World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel noise. The company teamed up with PebblePost and used its Programmatic Direct ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

It’s time to add a new scent to your direct mail to increase your response rates. Our sense of smell is extremely powerful. A scent can elicit vivid memories that take you to your mom’s kitchen ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...