Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience engagement and long-term memory encoding. The announcement: Leading digital ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic content on audience engagement and long-term memory encoding, following the ...