MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...

Most consumers have noticed an uptick in marketing emails and texts, but only 40% say they are paying more attention, and about a quarter admit they are tuning out these channels more than they did a ...