Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

This dynamic test added server-side logic, persistence across restarts, session-based admin auth, and a post-build refactor, going beyond static page generation. Both environments required repeated ...