Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.

According to a report from The Verge, the new program will cover content posted to Stories as well as Spotlight. Previously these two formats had separate monetization programs but now they will be ...

Snapchat has changed the way it pays creators through its Spotlight reward fund. Creators that use Snapchat’s TikTok clone, Spotlight, will now be paid millions per year, a source familiar with the ...

Snapchat has reduced the size of its creator fund for its short-video feature Spotlight. The once $1-million-a-day program is now doling out millions throughout the year, a spokesperson said. The ...

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social ...