Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...

Localization, and in some cases hyper-localization, is the modus operandi for growth in global markets for Amazon Prime Video, according to Kelly Day, VP, International, for the streamer. “When we ...

When promoting your game in local markets, it makes sense for the advertising materials to be translated into the native language of the target audience. Suppose you've already translated the bulk of ...

SAG-AFTRA announced this week they have introduced new terms for the Independent Interactive Localization Agreement. The agreement is basically a streamlined version of the base terms from the union's ...

(MENAFN- GetNews) Global content creation has entered a new era. Video creators, educators, and businesses no longer need to choose between reaching international audiences and maintaining authentic, ...

When digital products expand into new markets, the impact is subtle but powerful. A game that once spoke to one audience can suddenly connect with players across dozens of languages. Behind it are the ...