A viral '7-Second Challenge' is baffling internet users, tasking them to find a hidden dog amidst a sea of pandas. This ...

A recent study published in Perception suggests that playing outdoor sports improves peripheral color detection. The findings ...

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in ...

This visual illusion challenges how the brain interprets color and contrast. What appears obvious at first quickly becomes unreliable. The test reveals how perception can shift without awareness. It ...

Many cultures explore the idea of a figurative third eye that enhances perception. For autonomous vehicles, the concept is ...

A US computer vision firm presented its role in making humanoid robots safer and ...

Join Josh, Gabbie, and Oli from the Jolly series as they react to mind-bending optical illusions and visual puzzles! Watch ...

Animals do all sorts of things to attract each other as potential mates. Many birds, for example, produce feathers with ...

The visual system is the part of the central nervous system that is required for visual perception – receiving, processing and interpreting visual information to build a representation of the visual ...

A new study suggests that visual cues help the brain detect faint sounds in loud environments better than listening with your ...

Birdwatching isn’t just a pleasant hobby. New research suggests it sharpens attention, boosts resilience, and could even delay cognitive decline.

Few imaging studies have investigated the conscious 'pictures' of the external environment that we associate with seeing (visual percepts). The problem that confronts the neuroscientist is recognizing ...