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Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

A wave of AI-powered children’s toys has hit shelves this holiday season, claiming to rely on sophisticated chatbots to animate interactive robots and stuffed animals that can converse with kids.

Earlier this year, toy makers said tariffs would put Christmas "at risk." NPR's A Martinez gets an update on the price of toys from Jay Foreman, CEO of Basic Fun. We have a follow-up conversation ...

The evolution of cereal takes a shocking turn as the toys disappear. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...

A nonprofit children's safety organization, Fairplay, is urging gift givers to avoid buying AI toys for children this holiday season, according to an advisory issued on Thursday. Fairplay, along with ...

Over the past two decades, “ugly-cute” toys have gone from niche collectibles to mainstream cultural phenomena, connecting customers across all demographics. From the launch of UglyDolls in 2001 to ...

Kim Miller Olko, global chief marketing officer at Toys”R”Us and president of Toys”R”Us Studios, showcased the toy retailing giant’s new strategy and highlighted how it boosted engagement with brand ...

We're not sure there's ever been a better celebration of science in a Lego set. Lego Ideas The Evolution of STEM is not only gorgeous looking, but it marks important moments in scientific discovery, ...

Toys 'R' Us is mounting a comeback in the United States, expanding its presence with new stores and pop-up locations, which one expert said could mark the beginning of an American revival for the once ...