His name was Mike Markkula. Markkula wasn’t just a checkbook. He was a blueprint. The wisdom he gave Jobs became the DNA of Apple. Here are 8 lessons Markkula taught Jobs: 1. Deep Empathy Anticipate customer needs before they can articulate them. Jobs built products people didn’t know they wanted—until they held them. 2. Ruthless Focus Excellence requires elimination. When Jobs returned in 1997, he cut 70% of Apple’s products to save the company. 3. Impute Quality People judge books by covers. A
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His name was Mike Markkula. Markkula wasn’t just a checkbook. He was a blueprint. The wisdom he gave Jobs became the DNA of Apple. Here are 8 lessons Markkula
The Entrepreneur HQ. WUYS · GOAT. His name was Mike Markkula. Markkula wasn’t just a checkbook. He was a blueprint. The wisdom he gave Jobs became the DNA of Apple. Here are 8 lessons Markkula taught Jobs: 1. Deep Empathy Anticipate customer needs before they can articulate them. Jobs built products people didn’t know they wanted—until ...
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