Learning how to sell is one of the most important skills anyone can develop. I truly believe that. The tricky part is that learning sales isn’t like learning other things. Every sales rep in the entire world has access to infinite information on: Objection handling techniques Cold call scripts Sales training courses Value proposition delivery Discovery question frameworks Sales methodology Why isn’t every sales person in the world successful? Because they don’t actually practice any of it. Frane
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Most sales scripts sound robotic. They make conversations feel stiff, forced, and disconnected from the person in front of you. Real influence doesn’t come from following a script, it comes from understanding people, adapting your approach, and communicating with purpose. Over the past decade, I’ve personally been responsible for more than $22 million in sales, and my clients have collectively generated over $200 million worldwide using the exact same principles. If you’re ready to stop losing s
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